What do you think of Sonos's recent struggles?

Ivyisme

On February 6, Bloomberg reported that Sonos, the smart speaker manufacturer, is undergoing a restructuring process that includes laying off 200 employees. This move comes as the company is still grappling with the fallout from a failed app redesign in May of the previous year, which led to significant customer dissatisfaction and a loss of existing users.

Users widely criticized the new version of Sonos’s app for numerous interface issues and missing features. Under immense pressure, Sonos temporarily halted the development of new hardware products to focus on improving the app

However, restoring the removed functionalities took several months, resulting in a 16% year-over-year decline in revenue for the fourth quarter of 2024.

Do you think this will hurt their brand long-term, or is there hope for a strong comeback?

Which soundbars have you used, and what features satisfied you the most? If a brand were to launch a new speaker, what aspects would you want them to focus on?

Rives333R

Ivyisme

Las dos cosas diría , esto daña su marca y también se espera un regreso, solo si toman bien las riendas y mejoran su eficiencia podrán recuperarse de esta caída.

Menguelez

Ivyisme I dont know if that hurt the company or come back stronger, but lately they are planning : Sonos is working on Pinewood, a high-end television decoder that will compete with Apple TV,

dsmonteiro

Ivyisme

Sonos is the perfect example that even a giant can fall if they ignore their users.

Sonos was the go-to brand for hi-fidelity smart audio. Anywhere you searched online, they were the top (and mostly the only) option given. There was a vibrant Community of loyal customers who would swear by their products and push the brand forward.

And then, a “simple” app update brought everything to the ground. Their response was slow, people lost trust and now, they need to spend millions to try to fix things that didn’t need fixing.

I really hope they succeed is recovering, because, truth be told, I haven’t found a brand that is able to directly replace them.

cruelxtc

Ouch! Well I always say it’s not about the fall it what you do next that matters. Either lay there and admit defeat, dust yourself off, stand and keep moving figure out what went wrong, or jump up from back hand spring it a double spin land on one foot and take a bow? So let’s see how they handle it. Action talk a lot in my book.