This is just basic timing strategy that almost nobody thinks about⦠and then wonders why their iPhone suddenly āis worth nothingā the week after the keynote
If youāre planning to buy the next iPhone 18, thereās a very simple rule:
The best time to sell or trade in your current iPhone is right before the September event ā not after
And this year, Apple is pretty much confirming it with what they just did
šµ Apple quietly boosted tradeāin values (and itās not by accident)
Apple has recently raised tradeāin values for most iPhone models in the US ā some by up to almost 30%, depending on the model and condition.macrumors+2
Examples (max values, āup toā):
iPhone 16 Pro Max ā $720, up from $695
iPhone 16 Pro ā $630, up from $560
iPhone 15 Pro Max ā $530, up from $490
iPhone 14 Pro Max ā $405, up from $375.macrumors+2
Why is Apple suddenly so generous?
Global memory (RAM/flash) shortages have increased hardware costs, and used phones are more valuable because they contain those same components.sedaily+1
Apple wants to make it easier to switch to the new iPhone while still making money twice: once on the new phone, and again by reselling your old one as refurbished
But hereās the catch:
These boosted tradeāin values almost never survive the new iPhone announcement.
Once iPhone 18 is official, previous models drop in value ā both on Appleās table and in the secondāhand market
ā± Why ānowā is better than āafter the keynoteā
Think of it like this:
Before the event:
- Your iPhone 16 / 15 Pro still feels ācurrentā
- Appleās tradeāin table is at maximum values
- Secondāhand buyers havenāt shifted their price expectations yet
After the event:
Overnight, your device becomes āprevious generationā
Tradeāin sites and Apple adjust values downward
Buyers start asking: āIf the new one costs X, why would I pay that much for the old one?ā
Thereās even data showing that many iPhones lose a considerable chunk of tradeāin value in the 10ā14 days between announcement and launch, especially if the new model brings big changes like USBāC or a new form factor
So if you already know youāre going to upgrade:
Waiting until after the event = emotional decision, worse money
Selling / trading before = boring decision, better money
š Should you use Appleās tradeāin or sell on your own?
Right now, with the boosted values, Appleās official tradeāin is surprisingly competitive versus many secondāhand offers ā especially for recent Pro models.macrumors+2
Pros of trading in with Apple:
Easy, no negotiation, no marketplace drama.
Guaranteed credit applied directly to the new device.
Pros of selling by yourself:
- In some cases, you can still squeeze a bit more money out, especially for higher storage variants (Appleās tradeāin doesnāt care about your 1 TB vs 128 GB ā same value)
If you hate dealing with buyers, scams and shipping, Appleās current table is honestly not bad
If you enjoy microāoptimizing every euro/dollar, private selling can still beat it ā but the window is closing fast
š§Ŗ Who should actually think about upgrading now?
If you have an iPhone 15 Pro or newer, the jump to 18 probably doesnāt make sense unless:
- You specifically want to try Appleās first foldable or a new concept device
- Or thereās a very niche feature you truly need
If youāre on a very old iPhone without USBāC, or with shorter update support left:
The key is:
Donāt upgrade ājust because thereās a new numberā
Upgrade because your current phone is limiting you, and then use timing to get the most money out of it
šÆ The practical strategy (if youāre sure youāll buy iPhone 18)
Decide now if youāre actually going to upgrade
Check Appleās current tradeāin value and compare it to secondāhand offers
If the numbers make sense, sell or trade in before the September event
Park that money and wait calmly for the 18 announcement
Buy the new phone with a nice chunk already covered by your old one, instead of rushing in after the keynote when your previous iPhone suddenly ālostā value
𫵠Your turn
Are you planning to jump to iPhone 18, or do you feel your current phone still has 1ā2 strong years left?
Would you trade in with Apple now while values are high, or do you prefer the chaos (and potential extra money) of selling on your own?
And the spicy one: do you upgrade because you need something⦠or mainly because the keynote and marketing make your perfectly good phone suddenly feel āoldā?
Drop your plans below ā especially if youāre already thinking about timing your sale before the event.
Because if Apple is quietly paying more for your old iPhone right now, itās probably not going to last š