I think Nothing is doing an excellent job lately, without being too exaggerated, they are making a difference with respect to the rest of the brands, it is a breath of fresh air in a market plagued by practically identical phones.
Regarding the Chip, I think it is phenomenal, the vast majority of people do not have a deep use of their phones or play games casually, the cooling system is a good option for everyone since it allows the phone to have a cooler one but I don’t see it as an option for competitive environments where a high-end device makes all the difference.