I think I would say Samsung or Realme. Samsung offers many good things, it probably has the largest ecosystem that currently exists, a solid customization layer, brutal cameras, good processors, AI, gestures, maximum customization, the best screens on the market, etc. The only point I see as bad is that the design is not innovative, the costs are increasingly higher and I do not understand why telephoto cameras have a reduction in optical zoom and sensors of dubious performance.
And that is where it really seems exceptional to me, they offer equipment with all of the above without perhaps being the best, but among the best and at costs that not even OnePlus, Vivo or Oppo have been able to maintain and that they are “brothers”. Realme does what I really believe is the most important thing for any user and that is to get the most you can for less cost and three clear examples of this are the realme gt6, the realme gt5 pro and the realme 12 pro plus