Ivyisme
Thatâs an interesting question. The way I see it, it should be a funnel.
Phase 1: The websiteâs wish list (https://heyupnow.com/en-eu/collections/all). People can vote for their devices so that youâre able to gauge which devices (and indirectly, which product categories) are more enticing for the users. For this type of voting, I would do it in two ways:
- Whenever a hot new product is trending, you ride the wave of the conversation (e.g. the Samsung Unpacked just started, so you add their phones to the wishlist)
- You release them as batches for certain events or trending categories (e.g. MWC is happening, so you had the hottest products from there as they are reported, or everyoneâs talking about AI, so you had a bunch of AI-related products in one go).
For this Wish List, I think the overall number of likes isnât enough to measure the interest over time. Instead, I think itâs more important to see if a product is âTrending Nowâ (as in, a lot of people vote for it in the first days after itâs announced for a wish list, or promoted by you), since, as you correctly pointed out, likes will raise over time anyway.
Another thing you can do is, whenever youâre planning a Weekly Wish List with a specific topic, you highlight that category in advance as a section in the main website and invite people to vote:
So, even if you want certain devices to be part of a âWeek Wish Listâ, you can have a few of the spots reserved as âCommunity Top Picks,â those who are most voted.
Phase 2: Weekly Wish Lists â From the most voted devices in wish lists, you create these Weekly Wish Lists. The top voted entries will then feed Phase 3.
Phase 3: Tryouts â Once products have made through Phase 1 and 2, and if youâre able to secure a unit to host a tryout, you announce the tryout and have people register for it.
I donât want to make this message too long, but I also have a couple more suggestions:
- For Phase 1, how about creating another incentive for people to be active? You could create a group of Tryout Experts (top active users and/or previous Tryout participants) that would act as an âadvisory boardâ in the selection of top picks. Create a group with them, involve them in the selection process and there are more chances they will remain active in the long run.
- Following the same train of thought, how about allowing active users to give something similar to âSuper Likesâ with the points they accumulate for being active? The current likes are endless so you can like all products, it doesnât mean much. But if there is a type of like that is more limited and tied to your activity, this would be a good measure of what people really want, and would also boost activity (You can even add additional mechanics, such as âIf you give a super like to a product and the product goes into Tryout, you have increased chances of being selectedâ).
(Sorry for the long essay. @Menguelez would love to hear your thoughts as well)
