Jay I may be a bit pretentious but I wear wireless buds A LOT, so comfort and battery are the first thing I look for, then sound must be over a certain level and also customizable, and the design it’s still very important to me, unless it compromise some other aspect.
(For example I was interested in the Gpods but reading that with ANC and led active they would last less than 3 hours made me rethink a lot.)
